Rosana Melki

partner relations & deal flow director

Rosana Melki

in short

  • Studies

    Universidad de Buenos Aires

  • Previous

    SFR, Vivendi, KPMG

  • Also

    General manager and Founder of Perfomancia

  • Current

    Innovacom since 2016

the story

With a dual culture, a degree in Commerce and Public Accountancy and after a career in Argentina, she took the plunge to settle in France.

After several experiences within large groups, notably in 2006 the launch and development of SFR’s corporate investment fund, Rosana is passionate about innovation and startups.

In 2013, I founded my consulting company Perfomancia, specialized in assisting executives in their financing strategy, and then joined Innovacom to continue working alongside entrepreneurs. Identifying the breakthrough innovation, supporting the right teams in growth by overcoming the many difficulties together motivates me every day.

Supporting passionate teams with highly innovative projects is a real opportunity in our Capital Innovation business!


Which are the three breakthrough innovations I would like to be a part of in the medium / long term?

Continue to support innovative and talented entrepreneurs, who will bring disruptive innovations to improve our daily lives, (reduction of distances and optimization of mobility and our daily lives, while respecting the natural resources of our planet).

What does risk mean to me?

Whoever doesn’t try anything has nothing!

My favorite quote

“Mistakes are not regrettable, they are assumed! Fear cannot be avoided, it is overcome. Love is not screaming, it is proving itself. ”
Simone Veil


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